Welcome to the Louis Alexander design studio, where we share our latest concepts, straight from the drawing board – and you get to have your say.

We want to know what you think of the colours, concepts, scale and proportion of designs currently in development.

These designs are at concept stage, so you won’t find glamorous in-room images here. We might share just a quick snap, a sketch, or the first weave of a new fabric or design (known in the textile trade as a 'strike'). This is the first test weaving of a new fabric or design, to be amended or changed before full production. 

Not all of these products will make it to market: some will fail our stringent quality tests, while others will prove uneconomic. Some may be put on hold, or we may decide that the design is just not right.

For designs that make the final cut, our aim is to have them available in store within three months of appearing on this page. Colours and the final design may change before it gets to production.

Doesn’t sharing our designs expose us to copying? Of course. This has happened to us in the past, but at Louis Alexander we’re not afraid to take a fresh approach.

Our commitment to being truly market responsive means inviting you into our design story. In our experience, imitations are never as good as the original –  lacking that all important texture, fabric detail or a certain je ne sais quoi.

Let’s see how it goes. 

Become part of the Louis Alexander story – submit a comment to have your say on upcoming designs.

We need your assistance!

  • 17 October 2017

We need you assistance to stop our designers arguing this is our new  as yet unnamed design .

Serenity - Ombre look curtain

  • 7 September 2017

Our sheer ombre look style fabric "Serenity" in Smoke

Stria

  • 28 August 2017

Our Design Stria or Striae is so popular we are thinking of bringing out in a new colour, "slate"

Naturale

  • 10 August 2017

Studio

  • 4 August 2017

This is the current 'Inspirational' view out the current design studio window

Stria & Bloom

  • 31 July 2017

First picks of our popular new designs "Stria " and "Bloom " on site .

Our very popular design Jardin

  • 29 June 2017

The new strike of heather with the updated design.

Mockup and arts for new design Provencale.

  • 15 June 2017

Debating whether it is better with or without the fleur de lys medallions.

Lewis's Are Loving : Louis Alexander

  • 19 May 2017

Lewis's have featured Louis Alexander on their blog...

Design marble

  • 4 May 2017

For luxurious romantic bedrooms and a soft breezy look.

Like this or like this ?

  • 4 May 2017

Big debate here over whether the design strength should be consistent ....

Provencale

  • 15 March 2017

Provencale was so beautiful it just had to be included in the 2017 collection.

Help us decide, have we got it right?

  • 8 March 2017

The first “strike” of a new design. Have we got it right ?

Introducing Jardin

  • 5 March 2017

The latest release from the international design collection of Louis Alexander Textiles.

Louis Alexander Bed linen

  • 1 December 2016

Introducing new Louis Alexander sheets