Welcome to the Louis Alexander design studio, where we share our latest concepts, straight from the drawing board – and you get to have your say.
We want to know what you think of the colours, concepts, scale and proportion of designs currently in development.
These designs are at concept stage, so you won’t find glamorous in-room images here. We might share just a quick snap, a sketch, or the first weave of a new fabric or design (known in the textile trade as a 'strike'). This is the first test weaving of a new fabric or design, to be amended or changed before full production.
Not all of these products will make it to market: some will fail our stringent quality tests, while others will prove uneconomic. Some may be put on hold, or we may decide that the design is just not right.
For designs that make the final cut, our aim is to have them available in store within three months of appearing on this page. Colours and the final design may change before it gets to production.
Doesn’t sharing our designs expose us to copying? Of course. This has happened to us in the past, but at Louis Alexander we’re not afraid to take a fresh approach.
Our commitment to being truly market responsive means inviting you into our design story. In our experience, imitations are never as good as the original – lacking that all important texture, fabric detail or a certain je ne sais quoi.
Let’s see how it goes.
Become part of the Louis Alexander story – submit a comment to have your say on upcoming designs.